*This English version is provided for the convenience of users. In the event of any discrepancy between the Korean version and this English translation, the Korean version shall prevail. Unless otherwise specified, all references to laws and regulations in this Privacy Policy refer to the laws and regulations of the Republic of Korea.*
These Terms of Service (these “Terms”) set forth the rights, obligations, and responsibilities of MOAVO (CEO: Jae-Young Dokgo, hereinafter the “Company”) and users, as well as other necessary matters, in connection with the use of the MOAVO Habits mobile application service (hereinafter the “Service”) provided by the Company.
The terms used in these Terms are defined as follows:
1. “Service” means all services related to habit formation and management, AI coaching, statistical analysis, and other features provided by the Company through the MOAVO Habits application.
2. “Member” means a person who agrees to these Terms, completes membership registration, and enters into a service use agreement with the Company.
3. “User” means Members and non-members who access the Service and use it in accordance with these Terms.
4. “Content” means all materials created by a Member within the Service, including habit records (notes, photos, etc.).
5. “Paid Service” means the premium subscription service and additional features provided by the Company for a fee.
6. “Subscription” means a method of using the Paid Service by paying fees on a regular monthly or annual basis.
7. “AI Service” means features provided within the Service using artificial intelligence technology, such as habit comments and analysis reports.
8. Terms not defined in these Terms shall be interpreted in accordance with applicable laws and general commercial practices.
1. The Company posts the contents of these Terms in the settings screen of the Service or through a linked screen so that Users can review them.
2. The Company may amend these Terms to the extent that such amendment does not violate applicable laws of the Republic of Korea, including ‘the Act on the Regulation of Terms and Conditions’ and ‘the Act on Promotion of Information and Communications Network Utilization and Information Protection’.
3. When the Company amends these Terms, it will announce the effective date and the reasons for the amendment, together with the current Terms, in the notices section within the Service from 7 days before the effective date until the day before the effective date. However, for amendments unfavorable to Users, the Company will provide notice from 30 days before the effective date and will individually notify Users by email, push notification, or similar means.
4. If a Member does not agree to the application of the amended Terms, the Member may terminate the use agreement (withdraw from membership). If the Member continues to use the Service after the effective date of the amended Terms, the Member shall be deemed to have agreed to the amendments.
1. The Company provides the following services:
① Habit registration and management service (identity-based habit formation)
② Daily habit recording service (notes and photo attachments)
③ AI comment and AI report service
④ Habit statistics and analysis service (heat maps, streaks, etc.)
⑤ Home screen widget service
⑥ Push notification service
⑦ Other services determined by the Company
2. If there are changes to the content, method of use, or hours of availability of the Service, the Company will notify Users of the reasons for the change, the details of the changed service, and the date of provision through the notices section within the Service or by email prior to the change.
3. The Company may modify, suspend, or change part or all of the services provided free of charge as necessary for the Company’s policies and operations, and unless otherwise specifically provided by applicable laws, no separate compensation will be provided to Users.
4. The Company may display advertisements of the Company or third parties on service screens, in-app notifications, and similar spaces.
1. The Company may temporarily suspend the provision of the Service in any of the following cases:
① Maintenance, inspection, replacement, or breakdown of service equipment, or interruption of communications
② Where regular maintenance or a service update is required
③ Where a key telecommunications business operator under ‘the Telecommunications Business Act of the Republic of Korea’ suspends its telecommunications services
④ Where force majeure events occur, such as natural disasters, national emergencies, or power supply interruptions
2. If a suspension of the Service is anticipated, the Company will notify Users in advance through the notices section within the Service or by email. However, in urgent cases, notice may be given after the fact.
3. If the Company permanently discontinues the Service due to reasons such as the closure of its business, the Company will notify Users at least 30 days in advance and will process refunds for Paid Service users in accordance with Article 12.
1. A Member may request withdrawal from membership at any time, and the Company will process the withdrawal without delay. Withdrawal may be requested directly through the settings screen within the Service.
2. Upon membership withdrawal, the Member’s personal information and service data will be handled as follows:
① Personal information (email, nickname, profile photo, etc.) will be destroyed immediately. However, information that must be retained for a certain period under applicable laws will be retained for that period and then destroyed.
② User Content such as habit records and photos will be deleted upon completion of withdrawal.
3. The Company may restrict or suspend a Member’s membership in any of the following cases:
① Where the Member registered false information when applying for membership
② Where the Member uses the Service to engage in conduct prohibited by applicable laws or these Terms
③ Where the Member threatens the order of service operation, such as interfering with other Users’ use of the Service or misappropriating their information
④ Where the Member interferes with the stable operation of the Service
4. When the Company intends to restrict or suspend a Member’s membership, it will specify the reason, date, and duration and notify the Member by email or in-service notification. However, if the Company deems it necessary to urgently suspend membership, notice may be given after the fact.
5. A Member may file an objection to the restriction or suspension of membership under Paragraph 4 in accordance with the procedures prescribed by the Company, and if the objection is justified, the Company will immediately resume the Member’s use of the Service.
6. If a Member has not used the Service for one year or more, the Company may, after prior notice, place the account in a dormant state or delete it.
1. When the Company gives notice to a Member, it may do so via the email address registered by the Member with the Service or via in-service notifications (including push notifications).
2. For notices to unspecified Members, the Company may substitute individual notice by posting in the notices section within the Service. However, for matters that materially affect a Member’s own transactions, individual notice will be given.
1. The service use agreement is concluded when a User agrees to the contents of these Terms, applies for membership, and the Company accepts the application.
2. The Company will, in principle, accept a User’s application for registration. However, the Company may refuse or withhold acceptance in cases falling under any item of Article 6, Paragraph 3.
1. The Company offers the following plans:
| Plan | Details |
|---|---|
| Free | Up to 3 habits, Basic statistics, Local notifications |
| Premium Monthly Subscription | KRW 3,000/month ($2.99) : Unlimited habits, Photo attachments, Extended statistics, Daily AI comments, AI analysis reports, CSV export, Archiving of completed habits |
| Premium Annual Subscription | KRW 30,000/year ($28.99) : Same features as the monthly subscription |
2. A 7-day free trial is offered when a User first subscribes to a Premium plan (monthly or annual). If the subscription is not canceled before the trial ends, the paid subscription begins automatically.
3. Payment for Paid Services is made through in-app purchase on the Apple App Store or Google Play Store, and the payment policies of each app store apply.
4. The Company may change the fees for Paid Services and will notify Members through the notices section within the Service and by email at least 30 days before the effective date of the change. For existing subscribers, the pre-change fees will apply until the end of their current subscription period.
5. The number of uses of the AI Service may be limited depending on the plan, and specific limitations are described within the Service.
1. Premium subscriptions renew automatically on the basis of the subscription period selected by the Member (monthly or annual).
2. Payment upon automatic renewal is processed at the same subscription fee on the expiration date of the subscription period, in accordance with the automatic renewal payment policies of the Apple App Store or Google Play Store.
3. A Member may cancel automatic renewal at least 24 hours before the expiration of the subscription period by the following methods:
① iOS: Device Settings > Apple ID > Subscriptions
② Android: Google Play Store > Subscriptions
4. Upon cancellation of automatic renewal, the Member may continue to use the already-paid current subscription period normally until that period ends.
5. If a Member changes plans during a subscription period (monthly ↔ annual), the change will be processed in accordance with the plan change policies of the relevant app store.
1. A Member who has purchased a Paid Service may withdraw the purchase within 7 days from the date of purchase in accordance with the Act on Consumer Protection in Electronic Commerce and the Content Industry Promotion Act of the Republic of Korea. However, withdrawal of purchase and refunds may be restricted under applicable laws in any of the following cases:
① (Commencement of service use) Where, after payment, the Member has used a Paid Service–exclusive feature such as “AI comments” or “AI reports” one or more times, so that API tokens have been consumed or a substantive benefit has already been provided.
② (Subjective dissatisfaction) Where a refund is requested for reasons not attributable to the Company, such as failure to obtain the expected subjective benefit (e.g., habit formation results) from a service that was provided normally.
③ (Delayed subscription cancellation) Where the fee was normally charged because the Member did not cancel the subscription before the automatic renewal date. (Provided, however, that an exception applies where the Member has not used the Paid Service at all after the renewal payment and requests a refund within 7 days.)
2. Where withdrawal of purchase is restricted, the Company will clearly indicate that fact on the service screen or take measures such as providing a trial product (free trial).
3. Notwithstanding the preceding paragraphs, for Paid Services purchased via in-app purchase within the mobile application, the payment and refund policies of the relevant app market operator, such as the Apple App Store or Google Play Store, shall take precedence with respect to withdrawal of purchase and refunds. Accordingly, if you wish to receive a refund, you must apply directly through the customer center of the relevant app market.
① iOS payments: Apply for a refund through Apple device settings or the Apple support page in accordance with Apple’s refund policy
② Android payments: Apply for a refund through the Google Play Store in accordance with Google Play’s refund policy
4. If the Company permanently discontinues the Service, paid subscribers will be refunded the amount corresponding to the remaining subscription period, calculated on a pro-rata daily basis.
5. The refund amount shall be the payment amount less the amount corresponding to the period already used (calculated on a pro-rata daily basis).
6. Refunds will, in principle, be processed using the same payment method used for the purchase; if a refund via the same method is not possible, the Member will be notified in advance
1. The Company may restrict a Member’s use of the Service if the Member engages in any of the following:
① Conduct that violates these Terms
② Conduct that violates applicable laws
③ Conduct that infringes the rights of others (personal information, intellectual property rights, etc.)
④ Conduct that interferes with the stable operation of the Service
⑤ Use of the Service by abnormal means
2. The types of use restrictions are as follows:
① Warning
② Temporary suspension of use (7 days, 30 days, or 90 days)
③ Permanent suspension of use (loss of membership)
3. Before taking a use restriction measure, the Company will give the Member an opportunity to explain within a reasonable period. However, if urgent action is required, the Company may take the measure first and provide the opportunity to explain afterwards.
4. A Member may file an objection to a use restriction measure in accordance with the procedures prescribed by the Company.
1.Users shall not engage in any of the following conduct:
① Registering false information when applying for membership or changing information
② Using the Service by misappropriating another person’s information
③ Altering information posted on the Service, or using information obtained through the Service for commercial purposes or providing it to third parties without the Company’s prior consent
④ Infringing the intellectual property rights, including copyrights, of the Company or third parties
⑤ Damaging the reputation of, or interfering with the business of, the Company or third parties
⑥ Interfering with the normal operation of the Service or threatening its security, such as hacking or distributing malicious code
⑦ Reverse engineering, decompiling, or disassembling the Service
⑧ Accessing the Service abnormally using automated means (bots, scrapers, etc.)
⑨ Posting content within the Service that is illegal or contrary to public order and good morals, including obscene, violent, hateful, or discriminatory content
⑩ Any other conduct that violates applicable laws or is contrary to good morals or other social order
2. Users shall comply with the provisions of these Terms, usage guides, precautions announced in connection with the Service, and matters notified by the Company, and shall not engage in any other conduct that interferes with the Company’s business.
3. If a User violates these Terms and causes damage to the Company, the User shall be liable to compensate the Company for all damages incurred.
4. A Member may not assign, transfer, or pledge as security the right to use the Service or any rights or obligations arising under these Terms to a third party without the Company’s prior written consent.
1. The Company shall not engage in conduct prohibited by applicable laws or these Terms or contrary to public order and good morals, and shall do its best to provide the Service continuously and stably.
2. The Company shall maintain a security system to safely protect Users’ personal information and shall publish and comply with its Privacy Policy.
3. The Company shall endeavor to protect personal information (including credit information) so that Users can use the Service safely.
4. If the Company recognizes that an opinion or complaint raised by a User in connection with the use of the Service is justified, it shall address it. The Company will communicate the handling process and results of opinions or complaints raised by Users via email or similar means.
1. When collecting Users’ personal information, the Company collects the minimum information necessary to provide the Service.
2. When the Company collects and uses a User’s personal information, it notifies the User of the purpose and obtains consent.
3. The Company may not use collected personal information for purposes other than the stated purpose, and if a new purpose of use arises or the information is provided to a third party, the Company will notify the User of the purpose and obtain consent at the use or provision stage.
4. The Company endeavors to protect Users’ personal information in accordance with applicable laws of the Republic of Korea, including the ‘Personal Information Protection Act’ and ‘the Act on Promotion of Information and Communications Network Utilization and Information Protection’.
5. The protection and use of personal information are governed by applicable laws of the Republic of Korea and the Company’s Privacy Policy. The Company’s Privacy Policy can be found in the settings screen within the Service and on the Company’s website.
1. The copyright in Content created by a Member within the Service (habit records, notes, photos, etc.) belongs to the Member who created the Content.
2. The Member grants the Company the following limited, non-exclusive license for the purpose of using the Service:
① To store, reproduce, and transmit the Content for the provision and operation of the Service
② To analyze the Content for the provision of the AI Service (the Content is not used for AI model training)
3. The Company may delete or restrict access to the following Content without prior notice:
① Content that violates applicable laws
② Content that infringes the rights of others
③ Content contrary to public order and good morals
④ Content related to conduct prohibited by these Terms
4. The Member is responsible for backing up their own Content. The Company is liable for loss of Content due to service failures or similar events only within the scope of liability prescribed by applicable laws.
5. If a Member provides ideas, suggestions, feedback, or similar input for the improvement of the Service, the Company may use them free of charge for the operation, improvement, and new development of the Service without separate compensation
1. The Company retains a Member’s service usage data (habit records, statistics, etc.) for the provision of the Service while the Member’s account is maintained.
2. Upon membership withdrawal, the Member’s data will be handled as follows:
① Personal information and service data: destroyed without delay after completion of withdrawal.
② However, information that must be retained under applicable laws will be retained for the following periods:
– Records regarding contracts or withdrawal of offers: 5 years (Act on Consumer Protection in Electronic Commerce of the Republic of Korea)
– Records regarding payment and supply of goods or services: 5 years
– Records regarding consumer complaints or dispute resolution: 3 years
– Login records: 3 months (Protection of Communications Secrets Act of the Republic of Korea)
3. Before withdrawal, Premium Members may back up their data using the CSV export feature within the Service. Free Members may request their data by emailing customer support (moavohabits@gmail.com) if necessary.
4. The Company stores and processes service data on servers located in the Republic of Korea.
1. Copyrights and intellectual property rights in the Service belong to the Company. However, Content created by Members is governed by Article 17.
2. The Company grants Members a non-exclusive, non-transferable, limited license to use the Service.
3. Users may not, without the Company’s prior consent, reproduce, transmit, publish, distribute, broadcast, or otherwise use for commercial purposes, or allow third parties to use, any information obtained through the Service in which the Company holds intellectual property rights.
4. Users may not reverse engineer, decompile, or disassemble all or any part of the Service, or create derivative works based on it.
1. The Company shall be exempt from liability for the provision of the Service if it is unable to provide the Service due to natural disasters, war, suspension of services by key telecommunications business operators, or other comparable force majeure events.
2. The Company shall not be liable for any disruption in the use of the Service caused by reasons attributable to the User.
3. The Company shall not be liable in connection with the use of services provided free of charge, unless otherwise specifically provided by applicable laws.
4. The Company does not guarantee the accuracy, completeness, or usefulness of comments, analyses, reports, or other outputs provided through the AI Service, and the outputs of the AI Service are provided for reference only. The Company shall not be liable for a User’s decisions based on the outputs of the AI Service.
5. The Company’s liability for damages in connection with Paid Services shall be limited to the amount paid by the Member for the relevant service during the immediately preceding 3 months. However, this limitation shall not apply to damages caused by the Company’s willful misconduct or gross negligence.
6. The Company shall not be liable for a User’s failure to obtain the benefits expected from using the Service (such as habit formation results) or for damages arising from the User’s selection or use of service materials.
1. The Service may be integrated with the following third-party services:
① Authentication: Google Sign-In, Apple Sign-In
② Payment: Apple App Store, Google Play Store (subscription management via RevenueCat)
③ Notifications: Firebase Cloud Messaging (push notifications)
2. The use of third-party services is governed by the terms of service and privacy policies of the relevant third parties, and the Company shall not be liable for any failure, change, or discontinuation of third-party services.
3. The Company shares only the minimum information necessary for integration with third-party services, and the scope of sharing is specified in the Privacy Policy.
1. The Company operates a customer inquiry channel (email: moavohabits@gmail.com) to reflect legitimate opinions or complaints raised by Users and to compensate for damages.
2. If a User files an application for relief regarding a dispute arising between the Company and the User, the matter may be subject to mediation by relevant Korean dispute mediation agencies designated by the Korea Fair Trade Commission or the relevant Mayor/Provincial Governor.
3. Regarding any e-commerce dispute between the Company and the User, if the User files an application for relief, the User may apply for mediation with competent Korean government-affiliated agencies, such as the Korea Consumer Agency or the Electronic Documents and Electronic Commerce Dispute Mediation Committee.
1. These Terms shall be governed by and construed in accordance with the laws of the Republic of Korea.
2. Lawsuits regarding disputes between the Company and Users shall be filed with the competent court under the ‘Civil Procedure Act of the Republic of Korea’.
3. Even if any provision of these Terms is held invalid under applicable laws, the remaining provisions shall remain in full force and effect.
Company Name: MOAVO
CEO: Jae-Young Dokgo
Business Registration Number: 785-74-00515
Address: 503-dong 101-ho, 61 Achasan-ro 70-gil, Gwangjin-gu, Seoul, Republic of Korea
Email: moavohabits@gmail.com
1.(Effective Date) These Terms shall take effect on July 1, 2026.
2.(Transitional Measures) These Terms shall also apply to Members who registered before these Terms took effect.